Country Road Essay example - 1130 Words

Country Road has been an iconic Australian brand for 36 years, building its success on its high quality and unique designs that look effortlessly casual yet stylish. Following the high financial performances of their Australian stores, Country Road decided to embark into the United States of America (US) in 1989, in hope of realising the financial gains they saw here. Unfortunately, their strategies didn’t work, and they found obstacles which hindered their success in the US. This essay examines the types of strategies Country Road has pursued and what led Country Road to follow an international expansion strategy. Further, we discuss the impediments to Country Road succeeding in the US retail market, before suggesting strategy options for†¦show more content†¦Country Road did this by lowering their selling prices but at the same time, maintaining the quality of their clothing. To do this, they have sourced for suppliers that are willing to cooperate with them in cost reductions (Australia’s best retail, 2011). This is a win-win situation for both Country Road and their suppliers where Country Road gets to reduce their cost to maintain profit and their suppliers gained good reputations. Another strategy they have used on cost reduction is by introducing product distribution directly from their China-based distribution centre in year 2007, which eventually reduced their operating cost and lead time (Annual report, 2007). In addition, Country Road also pursues a differentiation strategy. This can be seen by the unique architecture and layout of their stores which makes them stand out from their rivals that were located geographically close and also the marketing of their Australian brand image (Kerr Sarina, 2006). Country road has been well established as an Australian brand in Australia before it engaged in globalization. Having a strong foothold in the Australia fashion, it is one of the most representable and well-favoured fashion brands in Australia. With its growing success, this gave the firm the confidence to venture into the global market and had the capabilities to do so after Myer EmporiumShow MoreRelatedCountry Road1239 Words   |  5 PagesBrochure More information from http://www.researchandmarkets.com/reports/2412467/ Country Road Limited (CTY) - Financial and Strategic SWOT Analysis Review Description: Summary Country Road Limited (Country Road) is a retailer of apparel, homewares and related accessories. The company operates as a subsidiary of Woolworths Holdings Limited. Country Road designs, wholesales, and licenses apparel products. Its products include apparels for men, women and children, gift cards, gift wraps, and tailoringRead MoreCountry Road Limited6314 Words   |  26 Pages| 2010 | | | | | Country Road Limited | Business analysis and valuation | * Table of Contents Executive summary 3 1. The Retail Industry amp; its Prospects 4 1.1 Current amp; Future Overview 4 2 Corporate strategy 4 3 Earnings Manipulation Assessment amp; Findings 5 4 The Facts: Financial Ratio Analysis 6 5 Profitability and Operating management of CR 6 5.1 Dupont System Analysis 6 5.2 CR’s operating management 8 6 Investment management 8 6.1 WorkingRead MoreCountry Road Analysis2910 Words   |  12 PagesINTRODUCTION Country road has always been one of Australia leading premium stockists of apparel and home wares. Country Road began as a small manufacturer but expanded and diversified to become a leading wholesaler/retailer of apparel and home wares in the Australian market. The great success of this fueled the company into an expansionary strategy into the lucrative yet highly competitive US markets and also further along the way into the Asian markets. The strategy of international expansion intoRead MoreCountry Road Essay examples4514 Words   |  19 PagesExecutive summary This assignment is generally based on understanding and sighting the performance of the Country road. This report mainly concern with exploring and reinforcing the principles of financial and management accounting from a user perspective. It helps to emphasis on business reporting for decision making in a systematic, integrated and cohesive approach. The objective of this report is to provide end-user with a guide to sources of financial statement  data to highlight and define theRead MoreGlobal Marketing Environment and Country Road2827 Words   |  12 Pages1.01. Introduction: In this report I will analyse Country Road Clothing Company (CR) and the CR customer. Specifically, I will be analysing the marketing environment and Country Road’s approach to this environment and how CR market to their customers. I will look it why the marketing in Australia is so successful but how this same success was not translated in overseas markets. I will also discuss the different macro and micro environmental influences to this failure in the U.S. markets and makeRead MoreThe Road Networks Across China Essay1027 Words   |  5 PagesThe map below shows an overview of the road networks across china. It is clearly understandable from the graph that eastern part of China is mostly covered through a huge networks and channels of roads and highways. Contrarily, the western parts of China are still to be developed though roads and highway networks. The differences are based on the fact that the eastern parts being close to the sea act as the main hub for transportation of tradable goods as most of the transportation is carried outRead MoreThe Gossip Of The Cyclers1454 Words   |  6 Pagesarticles covered everything from cycling club politics to trends in cycling. One of the more important things written about was the Good Roads Movement. The Good Roads Movement was a movement started by cyclists in the 1880’s that rallied for, and eventually helped create the roads that are used today, or at least the structure of some of the roads. The Good Roads Movement had a variety of people involved, but a large organization involved was the League of American Wheelmen. INFORMATION ABOUT LEAGUERead MoreThe War Of 1812 And The Civil War959 Words   |  4 Pagessystem growth. Roads and canals will shorten distances, effortless way to get somewhere, and facilitate commercial and personal communication. The first roads in America were developed by early settlers. â€Å"The National Road was the first highway built entirely with federal funds. The road was authorized by Congress in 1806 during the Jefferson Administration† (â€Å"The National Road† par. 1). The first 10 miles of roads were built. Wagons were slow and very difficult to use on dirt roads because of theRead MoreThe Construction Of The Alaskan Highway1136 Words   |  5 Pagesdifficult than originally anticipated. In March 1942, the first blades dug into the ground. This was a very daunting task; a task that only the US Army Corps of Engineers could handle. Through some of the toughest and most desolate wilderness this country has to offer. Through freezing temperatures to swamp like conditions the Engineers prevailed, The Alaskan Highway was built. It was not without its man y difficulties, additional missions added to the already daunting task, trial and error situationsRead MoreUse Of Screed Plate Of Paver Machine From Sticky Asphalt At Gujarat Power Engineering Research Institute1693 Words   |  7 Pageswe express my indebtedness to the â€Å"ALMIGHTY† for all His blessing and kindness. LIST OF FIGURES Fig. No. Fig. Name Page No. 1 Indian road making rate 12 2 Company’s logo 15 3 Paver machine 18 4 Working of paver machine 21 5 Working of paver machine 22 6 Use of paver machine 24 7 Asphalt making plant 29 8 Use of asphalt plant 33 9 Problems in company 34 10 Problem definition 38 11 Made